The right time for focusing

With the foundation of Ekra America in Marlborough, MA, the European specialist for screen printing technologies is ever more building-up international market presence. VP Roland Heynen comments this step, „We see an increasing demand in the US, this is the right time to focus on this market. We presume that 30% of our revenues will be made in the US within two years.“

From the American headquarters, all activities in north and south of the continent will be managed, an important step to serve this market efficiently. In the Marlborough headquarters, Ekra has set-up a demo and training center to offer a very high standard of support. and services. In the US, there is an already established network of sales representatives to perform market penetration. Ekra America is headed by industry-experienced Steven Hall, (former BTU, MPM, etc.) as general manager, and Jim Bernhard (former MPM) as VP sales & marketing. Besides, Steven Hall serves as honorary president of SMEMA. In the European headquarters, Manfred Sauer is now responsible for further expansion here. For the last fiscal 1999, the company reports an increase of revenue of about 40%. By the way, a year before, Asian headquarters in Singapore has been established to support customers and reps accordingto high standards in these markets. (gbw)

Fax +49-7143-8844-22

EPP 218